Use cases
Where the difference landed.
This is what the method looks like in practice. Real engagements, what changed, and the number at the end of it.
-
Strategy · Brand · Go-to-market
OneBlade
€55M year one
A new product with no category and no demand curve. Repositioned on a buyer insight; the line that carried it beat every contender in live testing. It became the fastest Philips category to reach €100M.
More cases to come. Get in touch to discuss what is relevant for your situation.