Services
What people hire me for.
Three outcomes. One method runs under all of them. Which one fits is a short conversation, so start there.
- 01
“We get chosen when we’re cheapest.”
Your customers can feel the direction you chose, and it shows in what they will pay for it.
The route is Decide how you show up. Two weeks to the distinctiveness decision: the direction you take, named, owned, and agreed with your leadership team. It arrives written down, one decision every team can build on in its own way.
Decide how you show up → - 02
“We have a strategy. Ask three teams what it means for a customer and you get three answers.”
Every team that touches a customer makes the same call without a meeting, and their AI agents read the same direction.
The route is Show up clear. A three-month install with an end state, and what you end up holding is a coherence system. A design system manages assets and detail. A coherence system is how your creative and business teams make decisions and stay coherent to strategy and brand. It gets built into every touchpoint, your teams run the steering rhythm, and the measures are read against your P&L.
Show up clear → - 03
“Everything rides on this one thing. We don’t know if it’s the right thing.”
You know which assumption your forecast rests on, and who is testing it by when.
The route is an evaluation of the product bet. It ends on a date with a verdict. Where the evidence is short, it hands back the experiment that would settle it, with its measure, its passing number and its owner named inside your company.
Contact me →
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Design due diligence
“The technical diligence came back clean. Nobody looked at what it’s like to use, or whether customers want it enough to pay full price.”
For investors: design due diligence adds interviews with the team, and it is written for the person buying.
Design due diligence → -
Get sharper
WITHIN THE WEEK“We keep spending on design and brand, and I can’t see it in the numbers.”
The improvements worth making now, in how you work and in how you show up for your customer. What to change, what it is worth, and a short roadmap for what comes after. Back within the week.
Contact me → -
The seat
“We’re between a design agency and a full-time hire, and neither fits.”
The seat is interim and fractional design leadership, one or two days a week, ongoing. Some clients ask me to stay on after the work above and carry the decisions. It can also start here.
The seat →
The playbook
Prefer to run it yourself first? The playbook is the self-run version: a distinctiveness scorecard you score your own company on. It’s in build. Free when it lands.
The playbook →What it costs
We set the figure together, against the value of the work and the shape you are in. How you pay can flex. I have worked in a startup and I know what cash flow feels like, so a mix is always on the table: cash, warm introductions, options or shares, a slice of the raise. We put a number on every part of the mix.