Flowdonia Strategy + Design
Strategy + Design
Different,
deliberately.
Make it impossible
to mistake you
for anyone else.
I help scaling companies turn what sets them apart into something customers feel, and the business can see in the numbers.
What people call me about:
“Everything rides on this one thing. We don’t actually know it’s the right thing.”
The fixI help you find out whether the difference you’ve bet on is landing, where it’s exposed, and what to change while there’s still room to change it. The aim is to look for global maxima and avoid local maxima.
“We keep spending on design and brand, and I can’t see it in the numbers.”
The fixI go through your strategy, design, and numbers, and hand you the quick wins worth taking now plus a short roadmap for what’s worth doing afterwards.
“The strategy says one thing. What we deliver says another.”
The fixI get the difference out of the deck and into how every team works, so it holds: one difference, decided once, and every team keeps the creative room to build it in its own way.
“We’ve grown faster than the way we work, and it shows.”
The fixI redesign how the work happens so your difference still shows as you scale to three times the size.
“We’re between a design agency and a full-time hire, and neither fits.”
The fixDesign leadership embedded at the top, with the commercial side many design leaders don’t carry, running everything above from inside your leadership team.
“New rules are forcing our whole category to change at once. I want to come out ahead.”
The fixWhen regulation forces a whole category to change at once (the AI Act, CSRD, the Data Act, ESPR), differentiation comes loose. I make the change you already have to do the reason you pull ahead, and show it landed in the numbers.
Where to start
Most people start with the audit. €995, and within the week you get a written read on where your difference stands. It counts in full against whatever comes next. Sometimes the read is that you’re fine, and that’s a useful answer too.
For investors: the same audit runs on a portfolio company that needs it, or before a deal as design due diligence.
Case studies
This is what the method looks like in practice. Real engagements, what changed, and the number at the end of it.
A new product with no category and no demand curve. Repositioned on a buyer insight; the line that carried it beat every contender in live testing. It became the fastest Philips category to reach €100M.
€55M
Revenue, year one
€3.9B
most senior designer across Philips’ consumer products portfolio
The method
There’s a method behind all of this. I’ve built it over years, and it runs under every engagement. You’re welcome to see exactly how it works. You never have to learn it to get the result.
See the methodology →Ready when you are